The Forte Institute

The system, which has been utilized by both larger and smaller companies since its inception more than 40 years ago, analyzes participant responses in terms of how he or she operates on a daily basis, adaptation to the work environment, and how the individual most likely appears to others during day-to-day interactions.

With Forté, the goal is always to maximize efficiency through perfecting team communication and cooperation, the better to increase productivity and overall results in a given business or setting.

As an established authority in the business world, The Forté Institute was already a recognizable entity, and the existing website served as an informational hub as well as a tool for connecting interested parties with the team that manages the report system.

But to more effectively communicate with potential clients, as well as hone in on which reports will best suit their needs and those of returning users, the website needed to undergo some updates and modifications. This included front end and dashboard restyling, copy services, and some brand strategizing woven into the overarching plan for consistency, both online and in physical deliverables to be used at special networking events.

Known across the globe for its insight into communication styles and cooperative practices in the workplace, The Forté Institute’s brand identity was already recognizable – our design team just needed to use the existing elements to bring it up to date.

Keeping the brand colors and overarching tone of the website in place, we created a theme that would still complement them yet reinforce the brand’s authority in the industry at the same time. By providing black and white accents and a segmented design, rather than the more uniform layout of the previous website, The Forté Institute is now represented by a contemporary look that matches the expectations of professionals and savvy individuals.

Essentially, this was all about enhancing the user experience, and therefore making it much easier for first-time visitors to the website to understand exactly what it’s offering and how they can utilize all that the reporting system encompassed.

To this end, we went to work on building a completely new front end for the website, one that would be designed specifically with usability in mind. We wanted to make it very clear where any given visitor could click to find what he or she was looking for and how to learn more about it. So along with a more modern design overall, we also included new features such as natural language selection menu that would direct users to the types of reports they may want to look into for their teams, based on what position they hold: individuals, leaders and managers, corporate professionals, and coaches and trainers. This helps streamline a search by putting the information at the forefront, rather than hiding it in the internal pages of the website.