As a small business owner, you might assume that simply having a website guarantees high search ranking on search engines and eyeballs on your products. If only it were that easy! In reality, achieving top search engine rankings requires a combination of strategic...
Navigating the terminology of digital marketing can sometimes feel like deciphering a foreign language. For anyone who handles their marketing in-house, understanding key digital marketing terms and concepts is crucial for success. The Sage Island Glossary: Digital...
At Sage Island, we're often asked about the secrets behind our digital marketing success. While there's no magic formula, we do have a few trusty tools that help us streamline and supercharge our efforts. Today, we’re lifting the curtain and sharing our top ten...
As a small, local marketing agency in Wilmington, our team understands the importance of growing your small business in a sustainable way. There are endless opportunities for a business to lose money, so spending hard-earned dollars on marketing can feel like a big...
From startups to multinational corporations, businesses rely on a myriad of marketing metrics to navigate their strategies and achieve substantial growth. Understanding the right metrics to track and analyze is crucial for companies looking to enhance their online...
Sage Island acts as the first mate to your captain, the navigator of your ship, the compass to your journey. We understand modern business, using the latest and greatest digital marketing techniques to drive real results. Discover the furthest reaches of your...
As you know, every single click matters during a Pay-Per-Click or PPC campaign. One powerful tool in the PPC arsenal? The PPC landing page. In this blog post, we'll delve into what PPC landing pages are, why they're indispensable for your campaigns, and the six key...
Creating a PPC (Pay-Per-Click) strategy from scratch can feel like navigating a minefield for small business owners. You understand the need to invest in advertising, but the fear of wasting money on ineffective clicks can be daunting. We're here to demystify...
If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...
If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...