Search Engine Marketing is about winning on the Internet.

From getting found on Google to selling your products through the right online shopping networks, our Internet marketing strategies are based on years of experience, continual education and the results we get for our clients. Ready to get started? Great-so are we! Fill out the client analysis below so we can get to know you better and a team member will be in touch soon!

Company Name *

Company Address *

Web Address/URL

Primary Contact *

Primary Phone *

Primary Email *

Key Information

Company/Industry Background

Products & Services Offered

Are there seasonal factors that affect your business?

Geographic Focus

Local

Regional

National

International

Please specify

Demographic Information

Age

Gender

Income

Who are your three main competitors (Please list URL)

Competitor 1

Competitor 2

Competitor 3

How does your product/service compare to the competition, how are you positioning your brand?

Price

Quality

Service

What is your specific competitive advantage compared to your three main competitors? If your competitive advantage differs between competitors, please specify.

Can you briefly describe the variety of customers you target with your marketing?

List your top keywords: In a perfect world you would want to rank on page one for:

List any industry jargon, acronyms, or abbreviations commonly used.

What are five personality traits you would assign to your brand? Example: outgoing, professional, life of the party, intellectual, energetic.

Do you have an established budget for online marketing?

Existing Marketing Programs

Are there any events, promotions or partnerships that we should be aware of?

Please list some topics we should not speak about or any specific terms not to use.

What are the top five customer service issues/FAQ? This will really help us target your marketing plan:

Social Media Marketing

Do you currently use social media to promote your business?

Yes

No

Please provide the link for each

Facebook

Twitter

LinkedIn

YouTube

Instagram

Pinterest

Google+

Blog

Other

Who is your target audience for your social media platforms?

Where is your social media target audience located?

What areas of your business would you like us to promote through social media?

Who are your competitors for your social media audience?

What are your goals for social media marketing?

More fans or followers

Drive traffic to website

Build brand or product awareness

Other

What are your goals for social media marketing - Other

Are there any organizations or causes your company supports?

Non profits

Local sports team

Special events

Other

Are there any organizations or causes your company supports - Other

Please list the top 5-10 common questions (the more the better) your customer service team gets. This will help us suggest content

Are there any sites you can recommend for us to pull industry information from?

Please describe any marketing challenges that you have experienced with previous social media efforts.

Paid Search Advertising

Do you currently use paid search marketing?

Yes

No

Please list the online paid advertising programs you are currently using. For example, affiliate marketing, Google AdWords, Adroll, etc.

Who is your target audience for your PPC campaign?

Where is your target audience located?

Who are your competitors (again, specific to PPC advertising)?

What components of your business do you want to advertise through PPC?

What are your goals for PPC?

More website traffic

Fill out a contact form

Increase sales

Other

What are your goals for PPC - Other

Do you have specific landing pages in mind for PPC, or would you like us to develop them for you? (A landing page is the destination page that the ad sends a customer to)

Do you currently have PPC ads running?

Yes

No

If yes, may we have the login information to look at existing campaigns/keywords?

When we launch your PPC account any other campaigns you have running must be paused. Who is responsible for pausing those?

Search Engine Optimization

Do you currently employ search engine optimization (SEO) tactics?

Yes

No

What SEO have you done to date?

Sitemap submissions

Guest blogging

Link building

Local optimization/citation building

Other

What SEO have you done to date - Other

What are the main keywords (search terms) you believe are used in your industry and your customers?

What conversion actions can visitors take on your website?

What are your goals for SEO?

Ecommerce

Do you currently have an ECommerce site?

Yes

No

Do you have a Google merchant feed set up?

Yes

No

If yes, may we have the login information to look at your feed?

Who is your target audience?

Where is your target audience located?

What areas of your business would you like us to promote?

Who are your competitors?

What are your goals for your business as it relates to social media?

More fans or followers

Drive traffic to website

Build brand or product awareness

Other

What are your goals for your business as it relates to social media - Other

Are there any organizations or causes your company supports?

Non profits

Local sports teams

Special events

Other

Are there any organizations or causes your company supports - Other

Please list the top 5-10 common questions (the more the better) your customer service team gets

Are there any sites you can recommend for us to pull industry information from?

Please let us know any additional information about your marketing program.

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