Case Study:

Cruisers Car Wash & Detail Center

Cruisers Car Wash and Detail Centers have provided excellent customer service in Wilmington, NC, since 1998.

They have several locations around the city that offer full-service car wash options. You can relax while they pamper your vehicle, or you can get involved and do some of the work on your own.

The Cruisers name and logo have been a Wilmington staple for many years, and they have been voted best car wash 18 times by locals. So, while Cruisers Car Wash already has an excellent brand and reputation, they needed a modern website that reflected all this.


Cruisers asked Sage Island to redesign its website to be an easy-to-use resource for members and a marketing device to help continue to grow the business. They needed a fresh and modern look to help stand out amongst the competition.


A new eye-catching design.

To create a branded online presence for our client, our team ensured that every aspect of the Cruisers website design reflected brand standards. We chose fonts and colors that mimicked the logo and incorporated background textures and embellishments that alluded to the car wash process.

Our revamped design also included ample white space to bring focus to the colorful photographs, red call-to-action buttons, and freshly designed service icons.

User-friendly navigation.

A lengthy navigation menu can turn off potential clients browsing for a car wash, so we strategically grouped certain landing pages to make each element easier to find.

This way, users can jump straight to the service or component they want to check out or peruse the site at their leisure with ease.

Homepage imagery.

Our designers created an image-heavy homepage to draw users in and give them an immediate reflection of the client’s style and services.


Our team had a great time working on this project for our longtime client. They now have a website that helps them stand out from the competition and a design that’s so fresh and so clean! Check it out for yourself!

Cruisers Car Wash

Let's Make Waves!