Curating a Solid Social Media Strategy: It Starts with Goals

Implementing a solid social media strategy for a business isn’t as easy as it sounds.

Depending on client goals, the scope of social networks, and overall budget, we could suggest anything from content creation and general engagement to advertising campaigns and special promotions.

To give you an idea of what we may suggest, we’ve laid out some specific social media goals and tactics our team may use to produce successful results.

Increase fans or followers.

This is one of the most common goals we hear from clients. To do this for our clients, we begin a detailed process that includes:

  1. Our team begins by identifying your brand’s core demographic and brainstorming messaging and visuals that appeal to this audience.
  2. We then create any necessary graphics and specific copy for a targeted advertising campaign on Facebook, Instagram, LinkedIn, or Twitter.
  3. Factors and demographics such as age, gender, location, and specific interests are used to capture your brand’s niche audience.
  4. Advertising options include a Facebook “Like” campaign, Instagram promotion, a Twitter Promoted Account, etc.
  5. Another tactic our team may propose is a special promotion. Often using a third-party application, we can create a contest or sweepstakes in which users would be required to like your Facebook page or follow your Twitter account to win a grand prize. Our team determines the best award for your audience, brand, and overall budget and sets up and administers the promotion.

Create professional imagery.

Our design team can create custom graphics specific to any social network. A clean, polished logo accompanied by supporting cover and background imagery helps ensure people perceive your brand as a professional company.

Elements such as custom Facebook tabs, Twitter backgrounds, and icons for products or services listed on LinkedIn can also be incorporated into your social graphics budget.

Drive traffic to the website.

One of the best ways to gain exposure to your website’s content is by utilizing advertising options such as Facebook’s Promoted Posts, Twitter’s Promoted Tweets, Pinterest’s Promoted Pins, or LinkedIn’s Sponsored Updates.

Assuming we have determined the right social networks for your brand to focus on, our team proposes a budget for the corresponding advertising option. We can ensure more people will be exposed to your content, whether it’s increasing the likelihood that your current audience will see what you share or branching out to new audiences through targeting.

Become an industry thought leader.

Content marketing is the best way to establish your brand as a credible expert in your field. By crafting original content about your company, product, or relevant topics, our writers can build your brand’s reputation and gain the trust of your target audience simultaneously. It’s evident that people want to read interesting content, and they’re also scouring the web for any resources on companies and products before making purchasing decisions.

Hosting content on your site, primarily through blog posts, improves your search engine rankings. Content marketing goes hand in hand with social media marketing and Search Engine Optimization [SEO]. Promoted Posts, Promoted Tweets, and Sponsored Updates also complement content creation, ensuring that relevant users see the information you share.

[Click here to read about the importance of influencer marketing!]

Engage with the current audience.

Whether you want to do the work yourself or want our team to manage your social media outlets, Sage Island can develop posts/tweets/pins for your company. Our team may create a content guide for you to implement, or we could share content on your behalf.

We can pose thought-provoking questions, share relevant imagery, and utilize trending topics and hashtags to get your audience talking about your brand.

Increase brand awareness.

This is where it all comes together; utilizing all the above tactics will more than likely become part of our strategy to increase brand awareness for your company or product.

Creating original, exciting content, promoting that content to ensure it’s being seen, implementing advertising campaigns to increase your audience, or ongoing engagement with your current audience are all core components for building brand awareness.

Maybe you have a specific goal in mind for social media, or perhaps you’d prefer our team help your company determine a goal.

In either case, Sage Island is always working to expand on our social media, digital marketing, and content creation services – and we’d love to help your company succeed online. If you need help curating a solid social media strategy for your business, call or contact us to set up an appointment today.

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