Case Study:

Low Country Interiors

Low Country Interiors is a full-service interior design firm owned by Wilmington resident Nicole Hinson. Nicole and her team at Low Country Interiors specialize in full-service interior design with an emphasis on residential and new construction.

With clients based in Wilmington, Wrightsville Beach, Myrtle Beach, Charleston, Raleigh, and Cincinnati, Nicole offers custom design services throughout the Carolinas and beyond. Because of her broad reach, expertise, and quality portfolio, it was essential that the website showcased everything Nicole can do.

So the client asked the Sage Island team for some assistance in a full website redesign.


Low Country Interiors needed a website that would communicate the client’s aesthetic while offering an easy and intuitive user experience.


Design details. 

The client’s interior design style is clean and chic, so our graphic design team created a website that reflected those themes. The client came to us with an existing logo and color palette, so we incorporated those elements throughout the website. We added pops of teal and light grey to add visual interest and highlight information.

We also combined timeless design elements like serif fonts with modern touches like sans-serif typefaces and a subtle parallax effect to reflect the client’s style.

Intuitive navigation. 

We structured the site map to guide potential customers from the client’s work to the services offered, to testimonials, to the contact page. We knew that this client’s portfolio page was a major selling point, so we built a photo gallery that not only displayed images of Nicole’s extensive and beautiful work but also descriptions of project features and highlights.

Social integration. 

The client is active on several social platforms, including Facebook, Instagram, and Pinterest. We not only included those icons in the footer, but we included an Instagram feed on the homepage that links out to the client’s Instagram page.


The final result is a user-friendly website that gives potential clients easy access to Low Country Interiors and their amazing work.

The new site is a breath of fresh air, much like Nicole herself!

Check out the amazing results here.

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