Surf’s Up

Where we share advice on advertising, branding, digital marketing, lead generation, social media marketing, and website design

10 Marketing Tactics Every Business Owner Should Know

10 Marketing Tactics Every Business Owner Should Know

Standing out in today’s market goes beyond having a great product or service—it takes smart marketing. Whether you’re a burgeoning startup or a seasoned enterprise, your ability to reach and resonate with your audience is what ultimately dictates your market share....

read more
How to Create Effective and Powerful PPC Landing Pages

How to Create Effective and Powerful PPC Landing Pages

As you know, every single click matters during a Pay-Per-Click or PPC campaign. One powerful tool in the PPC arsenal? The PPC landing page. In this blog post, we'll delve into what PPC landing pages are, why they're indispensable for your campaigns, and the six key...

read more
Crafting a PPC Advertising Strategy for Small Businesses

Crafting a PPC Advertising Strategy for Small Businesses

  Creating a PPC (Pay-Per-Click) strategy from scratch can feel like navigating a minefield for small business owners. You understand the need to invest in advertising, but the fear of wasting money on ineffective clicks can be daunting.   We're here to demystify...

read more
5 White-Hot Web Design Trends for 2024

5 White-Hot Web Design Trends for 2024

Imagine you're chatting with a friend who's super into the latest tech and design. They lean in and say, "You know if you're running a business, your website is kind of like your digital handshake. It's the first thing people see.”   The digital world is changing...

read more
Website Design: 5 Tips for a Homepage that Converts

Website Design: 5 Tips for a Homepage that Converts

In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present, they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...

read more