There are many benefits that your business can reap by utilizing Facebook ads.
Like most ads on social media platforms, Facebook advertising can greatly add to your marketing strategy.
From acquiring new customers to building better brand awareness, Facebook ads can help many small businesses grow. But that’s just the start of what Facebook ads can do for companies online.
Want to know more about the benefits of Facebook advertising? The Sage Island team is here to give you some insight.
Your audience is on Facebook.
Facebook has a massive user base! With more than two billion members worldwide and 22 billion ad clicks per year, Facebook provides businesses with the largest advertising opportunity since search.
So yes, your audience is on there somewhere. You just have to find them – and to find out more about finding them, keep reading!
Facebook advertising has exceptional targeting capabilities.
A significant benefit of Facebook advertising is its ability to reach your exact audience. You can advertise to people based on age, interests, behavior, location, even their email address. Some other custom audiences you can create include:
- Audiences based on overall website traffic.
- Audiences based on website visitors who have purchased from you.
- Create a Facebook ad campaign that retargets audiences to drive immediate leads or sales.
Work to get to know your customer base and your target audience, then use Facebook advertising to engage them and build brand awareness.
Facebook Advertising is cheap.
When it comes to traditional advertising versus social media advertising, another major benefit of Facebook advertising is that it is very inexpensive. You can have a budget or $30 and create two ads and reach thousands of people.
It does not make a lot of sense to spend a large chunk of your budget on radio ads, television commercials, billboards, or TV advertising just to reach the same audience.
Facebook advertising is fast.
Facebook ads are quick, and they produce immediate results. You can start reaching hundreds, even thousands of people as soon as you place the ad.
So, if you are looking for a fast way to build engagement and drive conversions and traffic, Facebook advertising is the solution for you.
Facebook ads let you get creative.
Facebook has tons of advertising options that will fit your business and its goals. And because it’s inexpensive, you can experiment with a low budget and find the best ad style that works for you. Some of the different options include:
- Facebook Canvas Ads let you create an immersive experience.
- Show off your products with Facebook carousel ads.
- Create fun video
- Keep it fun with GIF ads.
Facebook advertising increases website traffic.
Utilizing Facebook advertising correctly will boost your website traffic. You can run a website click campaign to target your audience and send them to your website.
While you can increase your website traffic through multiple sources, the accuracy and cost-effectiveness of Facebook advertising make it so much more beneficial than other sources.
Facebook advertising increases referrals.
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can often go viral, and if your ads are reaching the right people, they will likely share them with a friend.
The ability to spread word-of-mouth information will significantly benefit your business and capitalize on Facebook advertising.
Facebook advertising can increase your SEO rankings.
Facebook advertising will inevitably help you promote your brand to a larger audience, which increases the overall awareness of your brand. If this leads to more people searching for branded keywords, Google will take note of that.
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
[Want to learn more about social media SEO? Click here.]
Facebook advertising can help you break into new markets
Facebook advertising can help you expand into new markets. If you bring a new product or service to market, you can use Facebook advertising to increase its exposure.
You can’t rely on just your website or even just your storefront to sell products. In today’s social media world, you have to take advantage of other avenues as well. Since Facebook and Facebook advertising is growing rapidly, it only makes sense to utilize this channel to help drive sales. All of these strategies will help you elevate your social media presence and increase sales.