Trying to craft a digital marketing strategy can be challenging. After all, digital marketing incorporates so many different aspects of the online world. However, it’s important to remember that your small business doesn’t need to cover every single area of digital marketing. You’ll likely be more successful, focusing on a few strategies and seeing how each of them work for your business.
With this in mind, whether you’re an established business, a small startup, or a digital marketing beginner, you can follow these essential seven digital marketing tips to help promote your business online.
Determine your business goals.
Having a primary goal to measure your digital marketing efforts’ success might be the most important and beneficial digital marketing tip of all.
Before starting a small business marketing plan, companies must determine their main digital marketing objectives and have a predetermined marketing budget to go along with it.
Build a robust social media presence.
As the opportunity for direct face-to-face communication is currently limited, small businesses need to be utilizing social media to reach their customers.
Social media needs to be the majority of a small businesses’ marketing plan. It has become such a functional and essential aspect of many marketing strategies and across all generations. Basically, it is the simplest and least expensive way to reach a huge audience.
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Optimize your website for mobile.
There’s no doubt about it; mobile marketing has become more relevant than ever. With more and more consumers browsing and making purchases with their smartphones or tablets, a mobile-friendly website is vital.
Although investing in mobile-specific marketing can require a substantial investment, especially if you’re just starting, you can take the first step by ensuring that your business’s website is optimized for mobile.
Improve your SEO Ranking.
Want your business to succeed in the world of SEO? It can be done, as long as you’re strategic. Investing in a long-term SEO plan for continuous organic search success is important but can eat up a lot of your valuable time. So when it comes to quick and easy SEO fixes to improve your search rank, there are a few things you can do, including:
- Review your website URLs.
- Optimize page metadata.
- Use clear headings.
- Include alt text for images.
- Use external links to websites with importance.
Create quality content.
Nothing makes search engines happier than websites that continuously update their content. If you’re blogging regularly – great job! Don’t have a blog yet – it’s time to share your industry knowledge with the rest of the world. The more you blog, the better, but we know finding the time can be challenging. Consider your schedule and try to remain consistent, whether that’s every day, every week, or a couple of times a month.
While creating this new content, it’s crucial to ensure its content is written for humans, not robots. Search engines have come a long way and have gotten sophisticated enough to differentiate quality versus spam-worthy content. Your content should answer questions that readers find value in so you can build your website’s credibility. Write for humans, then tweak as necessary to satisfy those robots. After all, humans are your customers!
Utilize digital advertising.
Most of the digital marketing tips we’ve reviewed involve organic SEO and social media strategies; it’s important to remember that these methods have limits. Unfortunately, the competition and flood of promotions can make standing out in the digital world a bit challenging, especially for beginners.
But, if you’re willing to spend a little money, it’s worth researching some digital advertising to ensure that your business is getting in front of the right audience. You will have the ability to choose the right keywords, target your specific demographic, and focus on those potential customers who want what you are trying to sell.
Start a video marketing campaign.
In case you haven’t heard, these days, video is king. The use of attention-grabbing videos can help small businesses dominate the digital marketing circuit because videos drive traffic to their website and, on average, force the user to spend more time on a website.
While creating engaging videos requires quite a time commitment, different businesses are using video marketing as a resource for high-quality exposure. And this kind of content is key to attracting and keeping your target audiences’ attention, especially on social media.
These digital marketing tips will give you a good place to start when it comes to promoting your business online. However, that being said, don’t forget that not all strategies will work for all companies, so don’t be afraid to try something new that you think will be successful for your business. Similarly, don’t be scared to scrap an idea if it’s not working. Digital marketing is often experimentation and failure, and when it comes to these methods, there is always a positive even if the results don’t initially seem effective.
Keep in mind that digital marketing and the digital landscape are always changing, so your strategies need to adapt. Using effective strategies and shifting your plans as the landscape changes will play a pivotal role in how well your marketing strategy will perform.
We hope you give these tips a try, but if you need assistance with your digital marketing strategies, be sure to contact Sage Island. Let’s get your brand positioned and seen!