Case Study:

The Community Boys and Girls Club of Wilmington

The Community Boys and Girls Club of Wilmington takes pride in creating a new and brighter future for young people, ages 6-18, of all ethnicities, races, and creeds to join together in wholesome recreation and leadership activities.

Since July of 1937, the Community Boys & Girls Club of Wilmington has been instrumental in changing the lives of thousands of young people in the New Hanover County community. Their mission is to create better lives inside our community and enable all young people, especially those in need, to reach their full potential as productive, caring, responsible citizens.

The Challenge 

Currently, the national organization has over 4,000 Clubs worldwide. Wilmington’s Community Boys & Girls Club is just one chapter of the nationwide organization. They needed a new website that stood apart from the national level organization while at the same time showcasing the connection.

The Solution

Revamped SEO-friendly content.

It was crucial to have quality content created for search engine optimization to get the new website where it needed to be. The Sage Island copywriters wrote organized and specific content for the homepage and interior pages to capture the attention of potential members, volunteers, and donors and make the site rank high among searches.

Fun and playful aesthetic.

The client wanted the website to represent the club’s fun and exciting energy while balancing it with its mission of building the youth in our local community. Our design team communicated this by utilizing fun trends and bright colors while incorporating textures and patterns that created a more serious aesthetic.

Engaging imagery.

We used imagery to help support the client’s goal of encouraging involvement in the boys and girls club. We filled the new site with images of excited, youthful-looking people. This imagery humanized the site and will help potential volunteers envision themselves supporting the mission.

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The Results 

The result is a functional, engaging, and fresh site that quickly grabs the visitor’s attention. See the complete results here.

Community Boys and Girls Club of Wilmington

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