{"id":11617,"date":"2018-10-10T13:00:32","date_gmt":"2018-10-10T13:00:32","guid":{"rendered":"https:\/\/sageisland.com\/?p=11617"},"modified":"2023-03-13T18:08:45","modified_gmt":"2023-03-13T18:08:45","slug":"social-media-businesses-brands","status":"publish","type":"post","link":"https:\/\/sageisland.com\/social-media-businesses-brands\/","title":{"rendered":"Dos and Don\u2019ts of Social Media for Businesses or Brands"},"content":{"rendered":"

In this day and age, everyone knows how to be socially active. All it takes is a funny post on Facebook or a well-filtered shot on Instagram, right?<\/h3>\n

Unfortunately, no. For businesses and brands especially, it\u2019s a bit more complicated than that.<\/h4>\n

Luckily, the experiences that Sage Island\u2019s marketing team has every day can help you and your brand master the art of social interaction across the web, or at least make a decent head start by knowing what you definitely should and shouldn\u2019t do while using your business\u2019s accounts.<\/p>\n

Do: Interact with your followers.<\/strong><\/p>\n

No social media<\/a> user wants to believe that his or her comment isn\u2019t appreciated or even read. But the truth is, tons of business accounts overlook the comments and likes that their posts garner from loyal followers. In our experience, that\u2019s a good way to make those fans lose interest in your brand, and quickly. So rather than give them the cold shoulder or the brief nod of acknowledgement, show your followers that you\u2019re paying attention and you want their feedback by responding to comments, acknowledging likes, and at least occasionally doling out a few of those yourself without any prodding from the social activity of others.<\/p>\n

Don\u2019t: Stoop to a troll\u2019s level.<\/strong><\/p>\n

By now, you probably know what a \u201ctroll\u201d is in this sense; it has become a common term among social media users for someone who meddles around on other accounts, basically playing devil\u2019s advocate to pass the time. As such, every account will see at least one in its lifetime. The best thing you can do as a brand or business with a troll on your social media trail? After giving a good-natured response to the first attempt at ruffling your feathers, you\u2019ll essentially want to ignore it. On Facebook, you can hide the comment from everyone but the perpetrator and his or her friends, but otherwise it\u2019s out there for all the world to see. Just remember that if the language gets nasty, you\u2019re well within your rights to report this user to the proper channel. What you don\u2019t want to do is respond in kind \u2013 your business\u2019s image will suffer for stooping so low, and it just isn\u2019t worth the potential fallout.<\/p>\n

Do: Use hashtags\u2026 appropriately.<\/strong><\/p>\n

We all have that friend who seems to think you can\u2019t post on social media without a mile-long list of hashtags. With too many hashtags, your post is an eyesore that your followers immediately skim right over as they thumb through their newsfeeds. But, if you use the right hashtags, and space them out in the correct way, you can use your social media campaign posts to create new conversations and invite others to join you in addressing certain topics. In doing so, you\u2019ll also build rapport as an authority of the matter, and your followers are more likely to turn to you when they want to peruse subjects related to your brand\u2019s industry.<\/p>\n

Don\u2019t: Change up your brand style on a whim.<\/strong><\/p>\n

To be clear, we don\u2019t mean that you should never shake things up or try something new. But regardless of who publishes your content, your brand\u2019s voice should ring through loud and clear at all times. When you enlist the help of an experienced marketing agency like ours to develop your strategy, the team walks you through the process of building this voice and presence, creating a set of guidelines that either we or your staff then carry over into regular posting schedules. That way, anyone can post for the brand or business without worrying about losing consistency.<\/p>\n

There are plenty of wrong and right ways to go about your social media publishing, but with a seasoned agency on your side, you can learn the dos and don\u2019ts in no time! Contact Sage Island<\/a> if you\u2019re ready to dive in today.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this day and age, everyone knows how to be socially active. All it takes is a funny post on Facebook or a well-filtered shot on Instagram, right? Unfortunately, no. For businesses and brands especially, it\u2019s a bit more complicated than that. Luckily, the experiences that Sage Island\u2019s marketing team has every day can help […]<\/p>\n","protected":false},"author":1,"featured_media":11618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"yoast_head":"\nDos and Don\u2019ts of Social Media for Businesses or Brands - Sage Island Marketing<\/title>\n<meta name=\"description\" content=\"Sage Island\u2019s marketing team experience can help you and your brand by identifying what you should and shouldn\u2019t do while using your business\u2019s accounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sageisland.com\/social-media-businesses-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos and Don\u2019ts of Social Media for Businesses or Brands - Sage Island Marketing\" \/>\n<meta property=\"og:description\" content=\"Sage Island\u2019s marketing team experience can help you and your brand by identifying what you should and shouldn\u2019t do while using your business\u2019s accounts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sageisland.com\/social-media-businesses-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Sage Island Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SageIsland\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-10T13:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T18:08:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sage island\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sage island\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dos and Don\u2019ts of Social Media for Businesses or Brands - Sage Island Marketing","description":"Sage Island\u2019s marketing team experience can help you and your brand by identifying what you should and shouldn\u2019t do while using your business\u2019s accounts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sageisland.com\/social-media-businesses-brands\/","og_locale":"en_US","og_type":"article","og_title":"Dos and Don\u2019ts of Social Media for Businesses or Brands - Sage Island Marketing","og_description":"Sage Island\u2019s marketing team experience can help you and your brand by identifying what you should and shouldn\u2019t do while using your business\u2019s accounts.","og_url":"https:\/\/sageisland.com\/social-media-businesses-brands\/","og_site_name":"Sage Island Marketing","article_publisher":"https:\/\/www.facebook.com\/SageIsland\/","article_published_time":"2018-10-10T13:00:32+00:00","article_modified_time":"2023-03-13T18:08:45+00:00","og_image":[{"width":1680,"height":700,"url":"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg","type":"image\/jpeg"}],"author":"sage island","twitter_misc":{"Written by":"sage island","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/#article","isPartOf":{"@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/"},"author":{"name":"sage island","@id":"https:\/\/sageisland.com\/#\/schema\/person\/57176b235e3b75f23e12eafdcc8a333d"},"headline":"Dos and Don\u2019ts of Social Media for Businesses or Brands","datePublished":"2018-10-10T13:00:32+00:00","dateModified":"2023-03-13T18:08:45+00:00","mainEntityOfPage":{"@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/"},"wordCount":675,"publisher":{"@id":"https:\/\/sageisland.com\/#organization"},"image":{"@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg","articleSection":["Social Media Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/","url":"https:\/\/sageisland.com\/social-media-businesses-brands\/","name":"Dos and Don\u2019ts of Social Media for Businesses or Brands - Sage Island Marketing","isPartOf":{"@id":"https:\/\/sageisland.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/#primaryimage"},"image":{"@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg","datePublished":"2018-10-10T13:00:32+00:00","dateModified":"2023-03-13T18:08:45+00:00","description":"Sage Island\u2019s marketing team experience can help you and your brand by identifying what you should and shouldn\u2019t do while using your business\u2019s accounts.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sageisland.com\/social-media-businesses-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sageisland.com\/social-media-businesses-brands\/#primaryimage","url":"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg","contentUrl":"https:\/\/sageisland.com\/wp-content\/uploads\/2018\/10\/social-media-for-businesses.jpg","width":1680,"height":700},{"@type":"WebSite","@id":"https:\/\/sageisland.com\/#website","url":"https:\/\/sageisland.com\/","name":"Sage Island Marketing","description":"Let's Make Waves!","publisher":{"@id":"https:\/\/sageisland.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sageisland.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sageisland.com\/#organization","name":"Sage Island Marketing","url":"https:\/\/sageisland.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sageisland.com\/#\/schema\/logo\/image\/","url":"https:\/\/sageisland.com\/wp-content\/uploads\/2024\/01\/logo-sage-island.webp","contentUrl":"https:\/\/sageisland.com\/wp-content\/uploads\/2024\/01\/logo-sage-island.webp","width":300,"height":313,"caption":"Sage Island Marketing"},"image":{"@id":"https:\/\/sageisland.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SageIsland\/","https:\/\/twitter.com\/SageIsland","https:\/\/www.instagram.com\/sageisland","https:\/\/www.youtube.com\/channel\/UCnaIajr5xsUfVFctVs2vIiA"]},{"@type":"Person","@id":"https:\/\/sageisland.com\/#\/schema\/person\/57176b235e3b75f23e12eafdcc8a333d","name":"sage island","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sageisland.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/707a9aee6f7199a58e9743b174ec1da6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/707a9aee6f7199a58e9743b174ec1da6?s=96&d=mm&r=g","caption":"sage island"},"url":"https:\/\/sageisland.com\/author\/sageisland\/"}]}},"_links":{"self":[{"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/posts\/11617"}],"collection":[{"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/comments?post=11617"}],"version-history":[{"count":3,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/posts\/11617\/revisions"}],"predecessor-version":[{"id":13484,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/posts\/11617\/revisions\/13484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/media\/11618"}],"wp:attachment":[{"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/media?parent=11617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/categories?post=11617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sageisland.com\/wp-json\/wp\/v2\/tags?post=11617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}