As you know, every single click matters during a Pay-Per-Click or PPC campaign. One powerful tool in the PPC arsenal? The PPC landing page. In this blog post, we’ll delve into what PPC landing pages are, why they’re indispensable for your campaigns, and the six key ingredients that can transform them into conversion magnets.
What is a PPC Landing Page?
First things first, let’s clarify what a PPC landing page is all about. Picture this: you’re running a PPC campaign on Google or social media platforms. You’ve got potential customers clicking on your ad, intrigued by your offer. They click, but where do they land? That’s where the PPC landing page swoops in.
A PPC landing page is a specially crafted web page designed to convert those curious clickers into paying customers. Unlike your website’s homepage or other generic pages, a PPC landing page is laser-focused on a single goal – converting visitors. It’s your digital storefront, greeting and guiding your prospects towards action, whether it’s making a purchase, signing up for a newsletter, or downloading a resource.
6 Ingredients of an Effective PPC Landing Page
Crafting a high-converting PPC landing page involves strategic planning and attention to detail. Here are the six key ingredients that can elevate your landing pages to new heights.
#1. Relevant and Eye-Catching Image in the Header
Imagine walking into a store with a dull, uninspiring display versus one with vibrant visuals that catch your eye. Your landing page’s header image should be like the latter – visually appealing and related to your offer, instantly grabbing attention.
#2. Headline and Subheading
Think of your headline and subheading as the elevator pitch of your offer. It should speak directly to your customer’s pain points, desires, or needs, compelling them to stay and explore further.
#3. Clear, Bite-sized, Customer-Centric Copy
Keep your copy concise, impactful, and customer-focused. Highlight the benefits of your product or service, addressing how it solves their problems or improves their lives.
#4. Social Proof via Customer Testimonials
Nothing builds trust like real customer experiences. Incorporate testimonials, preferably industry-specific ones, highlighting how your product/service has made a positive impact on others.
#5 Video Content
A video can be a game-changer on your landing page. According to Hubspot, 9 out of 10 people want brands to create more videos. Plus, just over 38% of marketers told Hubspot that video is the #1 landing page element that impacts conversion. It could be a product demonstration, a customer testimonial video, or both. Visual content often communicates more effectively than text alone, capturing attention and conveying your message in a memorable way.
#6. Strong and Strategically Placed Call-to-Action
Your CTA is the final nudge towards conversion. Make it compelling, clear, and strategically placed, guiding visitors towards taking the desired action, whether it’s making a purchase, signing up, or contacting you.
3 Landing Page Builders to Try
Now that we’ve covered the essential ingredients, let’s talk about tools. Building a high-converting landing page doesn’t have to be a daunting task, thanks to user-friendly landing page builders. Here are three top picks:
Unbounce
Unbounce offers drag-and-drop functionality, A/B testing capabilities, and a plethora of templates to kickstart your landing page journey. At Sage Island, we use Unbounce to whip up effective landing pages for our clients superfast. We love it! Pricing starts at $80 per month.
HubSpot
HubSpot’s landing page builder integrates seamlessly with its CRM and marketing tools, allowing for personalized and data-driven campaigns. Pricing starts at $50 per month.
Leadpages
Leadpages is known for its simplicity and conversion-focused templates. It’s great for beginners and offers features like A/B testing and analytics. Pricing starts at $27 per month.
Each of these tools has its strengths, so choose based on your specific needs and budget.
Effective PPC Landing Pages are Within Your Grasp
Effective PPC landing pages are the secret sauce to unlocking more customers and fueling your sales pipeline. By incorporating our six key ingredients and leveraging user-friendly landing page builders, you can create compelling digital experiences that resonate with your audience and drive conversions.
Remember, the key is to make your landing pages a mirror for your customers – addressing their pain points, showcasing solutions, and guiding them towards the next step in their journey.
Don’t want to build your own PPC landing page? Sage Island can help! Call us at 1-910-509-7475 OR fill out our contact form to get started!