Content marketing is a branch of marketing that involves creating and sharing written, verbal or visual content with a specific audience.
Whereas traditional advertising focuses on selling a product or service, content marketing operates on a, “give value before you extract value” mentality in which brands first provide value to the lives of their target audience before asking them to make a purchase.
There are many reasons content marketing has become so widely used: it creates loyal customers, it establishes you as an industry authority and it can be implemented by any size business in any industry. Recent advances in digital communication tools like social networking platforms have further aided the rise of content marketing.
Brands struggle to shift their mindset—and their advertising budget—to content marketing because it often doesn’t appear to be marketing. But that’s the reason content marketing is so effective. And consumers now expect it; they want brands to provide value and engage them conversationally rather than simply selling a product or service.
Sage Island’s Content Marketing White Paper provides a step-by-step guide to developing your best content to attract the right customers.
In our latest free White Paper, you’ll learn how to:
- Audit your existing content and make a content inventory
- Identity your industry niche for creating new content
- Create short and long-term content marketing strategies
- Craft an editorial calendar to guide creation and promotion
- Decide which platforms to use for content promotion