As we approach 2022, many consider starting new, healthy habits as our new year’s resolution.
Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing, several strategies can help your business grow in the new year. Here are seven marketing resolutions to ramp up your business in 2022.
Get more organized.
Create a fresh and organized marketing plan for the new year.
Before you begin planning for the coming year’s marketing goals, you will need to take a close look at how things went in 2021. Even if you did not have a structured plan in place, try your best to review past marketing strategies and evaluate the results.
The first step in developing a quality marketing plan is getting organized. Make a list of all the marketing categories that are important for your business. Some areas to consider:
- Advertising
- Branding
- Events
- Social media
- Website
Lose weight.
Let go of that extra weight that’s holding your business back.
Losing weight is hard. Letting go of bad habits that are obstructing your progress is a difficult step. The same can be said about changing up your marketing plan.
Whether it is a branding package that isn’t quite working or a social media ad campaign that isn’t grabbing the conversions, it’s time to let it go if it’s not performing. 2022 is a new year and a fresh start. Evaluate your budgets, plans, strategies, and campaigns from 2021, and if you aren’t seeing a return on your investment, you need to trim the fat.
[Click here for branding pitfalls to avoid in 2022!]
Become more creative.
Utilize innovative video, content, and graphics to show off your brand.
It’s never too late to try something and get those creative juices flowing. Make 2022 the year your business dives headfirst into creative abandon by making short videos that encapsulate your business. Attention-grabbing videos can help businesses dominate the digital marketing circuit because videos drive traffic to their website and, on average, force the user to spend more time on a website.
While creating engaging videos requires quite a time commitment, different businesses are using video marketing as a resource for high-quality exposure. And this kind of content is key to attracting and keeping your target audiences’ attention, especially on social media.
Be more reliable.
Let your customers know they can rely on you, make consistent content marketing a priority.
Keeping your content marketing moving can be challenging, but being consistent throughout the year can build vital credibility with your followers. You can also show your followers what to expect, keep them engaged and looking forward to your content, and hopefully drive new leads.
If your plan for 2022 is to write a weekly or monthly blog, begin early in the year. Start by creating an editorial, researching keywords, and relevant content topics. If you start with 3 to 6 months’ worth of topics, it will help you save time if you get too busy later. If you get into this habit early, it will be easier to keep writing throughout the year.
Try something new.
Make 2022 the year you aren’t afraid to experiment.
If you’ve been managing your brand’s marketing for some time, you have an idea of which marketing channels bring you the most success. While you’ll want to continue successful tactics, it is also a good habit to try new things when it makes sense. Tactics such as geofencing and targeting can help you reach your audience with different strategies.
Make it a resolution to try at least one new marketing tactic this year and track the results to see if it works for your business.
Build stronger relationships.
Don’t be afraid to get personal.
People buy from people, so work to build some personal connection and become relatable to your audience. There are a few ways you can personalize your content to make it more relevant for your followers, including:
- Automating email campaigns with demographic targeting.
- Segmenting your email lists.
- Using LinkedIn, Twitter, Instagram, or Facebook targeting to share updates.
Some of these options may take time to set up, but automation will save you plenty of time in the long run. This will make it easy for you to continue your good habits throughout the year.
Be a better listener.
Improve relationships by keeping communication channels open.
We are always looking for ways to connect our brand to potential buyers. One of the best ways to maintain a steady flow of communication with consumers is through email marketing. But did you know there is a gap between what consumers tell us they want and how we respond?
Recent studies show the average consumers love email communications, but they also show that businesses who email are unaware of the wants and needs of their customers. Use email marketing and other marketing tools to tap into your customers’ needs and really listen to what they want.
As we all know, resolutions tend to lose steam as the year progresses. Marketing resolutions are no different.
Contact the expert team at Sage Island today if you need help creating healthy marketing resolutions and sticking to them in 2022. We will work together to create a robust marketing plan in the new year, along with a healthy bottom line!