By now, you have probably realized how important it is to have an online presence. Online spaces are essential in building your business brand, selling products, and getting your name out to potential clients.
According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. That’s why having a robust online presence is crucial. It helps consumers find your brand and learn about your reputation even before making a purchase.
However, building an online presence can be overwhelming, and many times, business owners don’t even know where to start. The key is understanding that there is no perfect way to set up an online presence, only the right one for your business goals and objectives.
Fortunately, Sage Island is here to get you started! Keep reading as we explore six different ways to build your online presence and set your company up for success.
Start with a quality website.
One of the first places people will go to find out about your business is your website. Your website is where you can showcase your brand through fonts, videos, colors, and images.
Whether we like it or not, we live in a world where people Google before they shop, visit online reviews before they buy, and “check-in” as they navigate through their day. Because of this, you want to create a stellar first impression by making your website the best it can be.
The minute they get to your site, consumers will start making decisions about whether or not they will continue with your company. So not only is it essential that your website reflects your business and its ideals, it must be a quality site that draws in potential consumers.
Master social media.
Studies show that there are now 3.8 billion people on social media globally, so for obvious reasons, social media is imperative for reaching your audience.
Having a presence on social media instills trust in your current and potential customers as it builds your credibility, your reputation, and helps showcase your brand.
[Check out these simple social media dos and don’ts to get you on your way too master status!]
Become an SEO expert.
With algorithms changing every day, search engine optimization (SEO) is one of the best methods for building an online presence.
Becoming an expert will take some time, research, and a lot of work, but in the end, it will be worth it as a quality SEO strategy makes a significant impact on your online presence.
And if you don’t have the time to become an SEO master, leave it to us. Everyone has their talents, and search engine optimization is one of ours. We can focus on your SEO and help build your marketing strategies while you focus on your company and its customers.
Build an email list.
Another great way to build your online presence is by cultivating an email list. An email list will enable you to engage with current and potential customers consistently.
There are several ways that you can create an email list. One way is through gated content that users have to sign-up to receive. Or, you can use a call-to-action on your website and social media pages to promote your email newsletters.
Produce content.
The more content you produce, the more opportunities you have to show up online. Having an online presence is all about showing up in search engines, on social media, and on different sites.
Prioritize the sites your customers are active on based on research and your demographic and start brainstorming content that is best suited for those mediums.
Stay active.
To show up online, you have to be active online. This includes regularly posting to your owned properties, including your website and all social media accounts.
Work to be active in other areas, as well. It may seem tedious, but you should engage with followers and subscribers on social media. Respond to comments, answer messages, and if there’s something that everyone is talking about in your industry, engage in the conversation.
Try online advertising.
A quick solution to building an online presence is online advertising. If your ad shows up in the top search results, you’ll build brand awareness and increase your online visibility.
You can advertise on search engines like Bing, Google, and Yahoo, and you can look into social media advertising. Facebook, Instagram, and LinkedIn are well-known for their effective advertising options.
These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation.