The Ultimate Toolbox: Our Favorite Digital Marketing Tools for SMBs

At Sage Island, we’re often asked about the secrets behind our digital marketing success. While there’s no magic formula, we do have a few trusty tools that help us streamline and supercharge our efforts.  

Today, we’re lifting the curtain and sharing our top ten favorite digital marketing tools. These tools can empower small to medium-sized businesses (SMBs) to handle their marketing in-house with the same finesse as the pros.  

Let’s dive into the essentials that can elevate your digital marketing game! 

Our 10 All-Time Favorite Digital Marketing Tools 

Having the right tools at your disposal can make all the difference in your digital marketing efforts. These tools not only simplify complex tasks but also enhance your overall marketing effectiveness. Here are our top ten picks, each with a unique feature set designed to boost your marketing success. 

1. DashThis

Not a day goes by where we don’t use DashThis to prepare marketing reports for our clients. It is an all-in-one reporting tool that consolidates your marketing data into easy-to-read dashboards. Whether you’re tracking your social media performance, SEO metrics, or PPC campaigns, DashThis makes it simple to visualize and understand your data. This tool saves you time and enhances your decision-making process by providing clear insights.

Starting Price: $33/month.

2. SEMRush

If you want to beef up the search engine optimization on your website or hit the right keywords in your digital ads, SEMRush comes in super handy! It’s a comprehensive SEO tool that offers keyword research, site audits, competitive analysis, and more. It helps you optimize your website, track your rankings, and understand your competitors’ strategies. SEMRush is invaluable for driving organic traffic and improving your site’s visibility on search engines.  

Starting Price: $119.95/month.

3. Google Keyword Planner

We take a lot of pride in the success of digital advertising strategies, and Google Keyword Planner is the all-star in those efforts. The free tool assists with keyword research, helping you identify the most relevant keywords for your business. It provides data on search volume, competition, and bid estimates for paid campaigns, making it essential for both SEO and PPC planning.  

Starting Price: Free. 

4. Connectively 

Connectively is an online platform that brings journalists, content creators, PR professionals, and subject matter experts together. It facilitates opportunities for collaboration and brand growth, helping businesses to amplify their message and build meaningful connections. Whether you’re looking to pitch stories, find expert commentary, or collaborate on content projects, Connectively makes it easier to grow your brand’s reach and influence.  

Starting Price: Free.

5. offers managed SEO services tailored to your business needs. By focusing on link building, content creation, and technical SEO, this tool helps improve your website’s rankings and drive more organic traffic. It’s like having an in-house SEO team without overhead.  

Starting Price: $199/month.

6. Canva

We adore and use Canva non-stop. It’s a user-friendly design tool that allows you to create stunning visuals for your marketing campaigns. With its drag-and-drop interface and extensive template library, you can produce professional-quality graphics, social media posts, and presentations without needing a graphic designer.  

Starting Price: Free, with premium options starting at $12.95/month.

7. CoSchedule

CoSchedule is a marketing calendar and project management tool that helps you plan, execute, and track your marketing campaigns. It integrates with popular platforms like WordPress, Google Analytics, and social media channels, providing a centralized hub for your marketing activities.  

Starting Price: $29/month.

8. Sprout Social

Sprout Social is a social media management tool that simplifies the process of scheduling, publishing, and analyzing your social media content. It offers robust analytics, social listening, and engagement features, helping you build a stronger social media presence.  

Starting Price: $89/month.

9. Asana

Asana keeps our entire team on top of every client deliverable. Nicole, our Marketing Coordinator is even an Asana Ambassador! To say we are obsessed with this project management tool is an understatement. It helps teams collaborate and stay organized. With Asana, you can create tasks, set deadlines, assign team members, and track progress. It’s perfect for ensuring that your marketing projects stay on track and that everyone is on the same page.  

Starting Price: Free, with premium options starting at $10.99/user/month.

10. Airtable

Airtable is a versatile tool that combines the functionality of spreadsheets and databases. It’s great for managing content calendars, tracking marketing campaigns, and organizing customer data. Its flexibility allows you to customize it to fit your specific marketing needs.  

Starting Price: Free, with premium options starting at $10/user/month. 

Empower Your Business with the Right Digital Marketing Tools 

The right tools are essential for driving initiatives and achieving success, especially in digital marketing. They help you manage, automate, and analyze various aspects of your marketing strategy, ensuring that you get the best results possible.  

However, managing these tools and your marketing efforts can be overwhelming. That’s where Sage Island comes in. We specialize in crafting and executing digital marketing strategies that make waves.  

Contact us today to learn how we can help you navigate the digital marketing seas and reach your business goals. 

Let's Make Waves!