Let’s face it; your clients are media savvy. These days they have to be! And on this journey to becoming media savvy, they pretty much have learned to tune out any advertising that comes their way.
These days they can fast-forward through commercials. They listen to satellite radio, so they aren’t troubled with those “annoying” radio announcements. They just completely ignore magazine and newspaper advertisements. They are so skilled at surfing the web that they subconsciously avoid website banners altogether.
This is why content marketing is so important! Keep reading to find out what exactly it is and why you should be utilizing it to your advantage.
What is content marketing?
Content marketing is a marketing process that realizes and acknowledges that most consumers can dodge the “noise” of traditional and digital advertising and many of the other marketing efforts they are being exposed to every day.
This technique involves creating unique and relevant content that targets your customers and includes information that they will find useful and valuable. Marketing using content is a way of communicating with your potential customers without directly selling to them. Instead of just pushing products or services, you give essential information to your customer base that offers them help with something. If done correctly, your prospective clients will not tune you out, and you won’t be interrupting their lives. In the end, you will be rewarded with their business, support, and loyalty.
What is the purpose?
Marketing with content is used to attract and develop a specific target demographic to create customer engagement and nurture relationships. Through quality content marketing, you should be modifying and enhancing your customer’s experience with your company.
If you consistently deliver significant and relevant information to your clients, you will gain their trust and following.
There are also many benefits for businesses that use content marketing and those include:
- Better customers who have more loyalty.
- Cost savings.
- Brand awareness.
- Increased sales.
What is it important?
Marketing with content is the future of marketing, as there are many advantages. It is good for your company’s bottom line as it increases sales using a smaller budget. It’s exceptionally effective in appealing to your audience and achieving your marketing goals. Studies show that many big organizations are utilizing this form of marketing, and they are doing this because it works. Some other examples of big benefits include:
- It’s great for organic search (SEO) because search engines reward businesses that publish quality content.
- It can generate many leads for your business.
- Content marketing will attract your ideal buyer.
- Your content will be shared- widening your network and opening doors.
- It is a successful PR strategy because it lets you address issues that your followers find important.
- Builds brand authority.
What are some examples?
Content marketing includes anything from expertly curated blog posts that offer valuable insights, to informative white papers that establish your expertise. It includes any longform copy that captures your brand’s voice and message while managing to entertain, inform, and engage an audience. Some other examples of content marketing:
- Email newsletters.
- Social media posts.
- Photos: Instagram, Tumbler.
- Videos: YouTube, Vimeo.
It is impossible without quality content.
Regardless of what type of marketing tactics you use, content marketing should be part of your process. It needs to be carefully cultivated, attention-grabbing, informative, and engaging. Hey, we said it was effective- not easy!
Original, quality content is part of all forms of marketing. Here are some other places where content marketing is essential:
- SEO: Search engines like Google reward businesses that publish quality, consistent content.
- PPC: For PPC to work, it has to have excellent and unique content behind it.
- Inbound marketing: Content is key to driving inbound traffic and generating leads.
- Content strategy: Content strategy should be a part of every marketing strategy.
Content marketing is quickly becoming key to any successful marketing campaign. Adjusting your current marketing strategy to include a large portion of content marketing is a great way to kick off any campaign.
We know you have invested a lot into growing your business, so invest in proper content marketing now, and it will reward you for years to come.
If you don’t know where to begin with your strategy, contact an experienced marketing agency like Sage Island, and we can start creating and optimizing your content sooner, rather than later.