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Marketing Trends to Watch as We Approach the Holidays

Marketing Trends to Watch as We Approach the Holidays

As companies prepare for the rollercoaster of holidays that mark the end of the year, it is crucial to outline some of the marketing trends that will be helpful. However, if you haven’t already integrated any of these marketing trends into your strategy, you are not...

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Breaking Through the Noise to Communicate Your Brand

Breaking Through the Noise to Communicate Your Brand

You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...

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Creating a Social Media Strategy in 6 Easy Steps

Creating a Social Media Strategy in 6 Easy Steps

A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...

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How to Make Your Message Heard in a Digital World

How to Make Your Message Heard in a Digital World

Content is king. And yet, in the transition from traditional and digital marketing, it’s easy to overlook content and our brand message in favor of flashy graphics and over-the-top presentation. Despite these temptations, content remains the cornerstone of marketing....

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Six Ideas for Digitally Connecting with your Customers

Six Ideas for Digitally Connecting with your Customers

Being digital is an essential extension of your company and its brand, and the digital world is the perfect place to share your personality and increase your following. While some may not see social media or other online platforms as the most personal way to build...

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Six Tips for Taking your Business Online

Six Tips for Taking your Business Online

In today’s uncertain times, small businesses must be flexible, adaptable, and ready to take advantage of any potential opportunities. Business owners must be prepared to change and change quickly and that’s not always easy. So, what can you do to prepare your business...

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Branding Focus: The Flooring Markets

Branding Focus: The Flooring Markets

Where do flooring retailers, manufacturers, distributors, interior designers, and builders go for the best products in the industry – and a good time to top it all off? The Flooring Markets, of course! Except, you wouldn’t know that unless you knew where to look. And...

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How to Craft a Winning Video for Social Media

How to Craft a Winning Video for Social Media

You’ve heard the news: video is in! That means that this kind of content is key to attracting and keeping the attention of your target audiences, especially on social media. So what if you don’t know the first thing about making or posting a video to your brand’s...

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