As website design and functionality options have expanded, it's easy to get caught up in the latest trends while neglecting best Search Engine Optimization (SEO) practices. When building a site, it's crucial to think about website design and SEO, how they relate and...
Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...
If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...
People have been telling stories since the dawn of time, and there is a reason. A good story will entice, they will intrigue, and they connect - and if you can connect with your market, you've checked off your first task. When you're creating content...
There are all kinds of messaging available to you and your brand: social media posts, advertising calls to action, blog posts, landing page copy, email newsletters. The one thing that all of these have in common is that they need robust and well-crafted content to...
Landfall Realty is a tight-knit team of real estate brokers with 100 years of combined real estate experience. They are Landfall specialists, here to specifically broker homes for sale in the highly sought-after community of Landfall here in Wilmington, NC. One of...
Search engine optimization (SEO) is a marketing technique used to assure that customers searching for a product or service can easily find a company's website. Just as a physical location is essential for brick-and-mortar businesses, search engine rankings are...
Whether you are ready or not, the holiday season is officially here. Stores were decking the halls with Christmas paraphernalia while trick-or-treaters were still running door-to-door. Holiday ads flooded our inboxes the second we reached November 1st. The festive...
Between untangling those endless strands of twinkle lights, decorating the tree, and finding the right playlist, your business’s holiday marketing basically does itself through the end of the year, right? Don't worry; we get it! But unfortunately for you, Santa and...