Surf’s Up
Where we share advice on advertising, branding, digital marketing, lead generation, social media marketing, and website design
How to Create Effective and Powerful PPC Landing Pages
As you know, every single click matters during a Pay-Per-Click or PPC campaign. One powerful tool in the PPC arsenal? The PPC landing page. In this blog post, we'll delve into what PPC landing pages are, why they're indispensable for your campaigns, and the six key...
Writing Expert AI Prompts: Unleashing Efficiency for Small Businesses
As you probably know, generative AI is one of the biggest game-changers in the digital arena. It is completely transforming how businesses operate. If the term “AI” brings images of sci-fi movies to mind, fear not. This blog post is here to demystify generative...
Crafting a PPC Advertising Strategy for Small Businesses
Creating a PPC (Pay-Per-Click) strategy from scratch can feel like navigating a minefield for small business owners. You understand the need to invest in advertising, but the fear of wasting money on ineffective clicks can be daunting. We're here to demystify...
5 White-Hot Web Design Trends for 2024
Imagine you're chatting with a friend who's super into the latest tech and design. They lean in and say, "You know if you're running a business, your website is kind of like your digital handshake. It's the first thing people see.” The digital world is changing...
Our Top-Secret Tips for Creating Effective PPC Campaigns that Work
If you're dabbling in the world of digital advertising, you've likely realized that creating PPC campaigns that draw attention AND drive real results can feel like searching for a needle in a haystack. It’s more than simply putting an ad out into the ether. For an...
Website Design: 5 Tips for a Homepage that Converts
In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present, they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
Website Design and SEO: How They Relate and Why It Matters
As website design and functionality options have expanded, it's easy to get caught up in the latest trends while neglecting best Search Engine Optimization (SEO) practices. When building a site, it's crucial to think about website design and SEO, how they relate and...
5 Ways to Maximize Your Marketing Budget
If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...
Top 5 Tips For Converting Users With Your Homepage
In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present; they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
Is Pay-Per-Click Advertising Right for Your Business?
Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...