Surf’s Up

Where we share advice on advertising, branding, digital marketing, lead generation, social media marketing, and website design

5 Ways to Maximize Your Marketing Budget

5 Ways to Maximize Your Marketing Budget

If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...

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Top 5 Tips For Converting Users With Your Homepage

Top 5 Tips For Converting Users With Your Homepage

In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present; they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...

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Is Pay-Per-Click Advertising Right for Your Business?

Is Pay-Per-Click Advertising Right for Your Business?

Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...

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5 Reasons Why Your Business Should be Blogging

5 Reasons Why Your Business Should be Blogging

If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...

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How LinkedIn Can Help Grow Your Business

How LinkedIn Can Help Grow Your Business

More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...

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Georgia Academy of Family Physicians

Georgia Academy of Family Physicians

The Georgia Academy of Family Physicians [GFAP] mission is to promote the health of the citizens of Georgia by advancing the specialty of family medicine through education, advocacy, and service to family physicians in the state of Georgia. Their goal is...

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10 Ways to Improve Event Marketing with Social Media

10 Ways to Improve Event Marketing with Social Media

There was a time when advertising an upcoming event, whether it was an annual conference, a half marathon, or a grand opening, used to be pretty straightforward. Print up some fliers, maybe get a spot on the local radio station, send out a few mailers, and hope...

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The Power of Influencer Marketing

The Power of Influencer Marketing

Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...

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