Surf’s Up
Dive in with us for expert advice, industry updates, and the creative inspiration you need to stay ahead in the fast-moving world of digital marketing.
Is Pay-Per-Click Advertising Right for Your Business?
Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...
5 Reasons Why Your Business Should be Blogging
If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...
How LinkedIn Can Help Grow Your Business
More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...
Georgia Academy of Family Physicians
The Georgia Academy of Family Physicians [GFAP] mission is to promote the health of the citizens of Georgia by advancing the specialty of family medicine through education, advocacy, and service to family physicians in the state of Georgia. Their goal is...
Establishing an Identity Through Successful Brand Design
It's estimated that the average American sees between 200 and 300 branding and advertising messages per day. When creating a digital marketing strategy, closely considering design helps set you apart from your competition and helps your brand stay memorable to...
Curating a Solid Social Media Strategy: It Starts with Goals
Implementing a solid social media strategy for a business isn’t as easy as it sounds. Depending on client goals, the scope of social networks, and overall budget, we could suggest anything from content creation and general engagement to advertising campaigns and...
10 Ways to Improve Event Marketing with Social Media
There was a time when advertising an upcoming event, whether it was an annual conference, a half marathon, or a grand opening, used to be pretty straightforward. Print up some fliers, maybe get a spot on the local radio station, send out a few mailers, and hope...
The Power of Influencer Marketing
Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...
The Terraces on Sir Tyler
Founded in 2011, Terraces on Sir Tyler, Wilmington’s premier event venue, exudes high-end elegance nestled in a private setting fit for every vision. Whether you’re hosting a wedding for 300 guests, a work meeting for 30, or an intimate cocktail party on the rooftop,...
Making the Cut: What Marketers Should Know About Commercials and Video
With the big game coming up, even those of you who aren’t sports fans are wondering at least one thing: what commercials are we going to see? Every February, die-hard football fanatics and casual viewers come together over cheese dip and chicken wings to watch some of...
