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The Power of Influencer Marketing

The Power of Influencer Marketing

Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...

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Seven Crucial Marketing Resolutions for 2022

Seven Crucial Marketing Resolutions for 2022

As we approach 2022, many consider starting new, healthy habits as our new year's resolution. Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing,...

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Six Holiday Marketing Ideas for Your Small Business

Six Holiday Marketing Ideas for Your Small Business

The holiday season is a crucial time for many small businesses, and though you may not have the resources of a large business, you can still capitalize on the most joyous season of the year! If your business marketing strategies are solid, they can go a long way...

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5 Holiday Marketing Tips to Use This Season

5 Holiday Marketing Tips to Use This Season

For most businesses, the holiday season is the busiest time of year. Whether it's creating brand awareness with fresh, new holiday marketing campaigns, cleaning up your landing pages, or finding new ways to target a new demographic and everything in between, the list...

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7 Holiday Promotion and Marketing Campaign Ideas

7 Holiday Promotion and Marketing Campaign Ideas

We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...

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Marketing Trends to Watch as We Approach the Holidays

Marketing Trends to Watch as We Approach the Holidays

As companies prepare for the rollercoaster of holidays that mark the end of the year, it is crucial to outline some of the marketing trends that will be helpful. However, if you haven’t already integrated any of these marketing trends into your strategy, you are not...

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Breaking Through the Noise to Communicate Your Brand

Breaking Through the Noise to Communicate Your Brand

You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...

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Creating a Social Media Strategy in 6 Easy Steps

Creating a Social Media Strategy in 6 Easy Steps

A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...

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How to Match Your Audience’s Personality

How to Match Your Audience’s Personality

You spend a lot of time on your articles, blog posts, press releases, and social media posts. Crafting, proofreading, revising, making sure your grammar is flawless before publication. How would you feel if all that work, all those meticulous edits, meant nothing at...

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