If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...
Blog > Social Media Marketing
Nine Benefits of Facebook Ads
There are many benefits that your business can reap by utilizing Facebook ads. Like most ads on social media platforms, Facebook advertising can greatly add to your marketing strategy. From acquiring new customers to building better brand awareness, Facebook ads can...
How to Choose the Right Social Media Platforms for Your Business
There are many social media platforms available. From all the most popular ones like Facebook and Twitter to others on the rise, such as Snapchat and TikTok. But how do you know which platforms will provide the best return on investment for your business? Fortunately,...
Five Winning SEO Strategies
Search engine optimization (SEO) is a marketing technique used to assure that customers searching for a product or service can easily find a company's website. Just as a physical location is essential for brick-and-mortar businesses, search engine rankings are...
‘Tis the Season to Optimize Your Ad Campaigns
Whether you are ready or not, the holiday season is officially here. Stores were decking the halls with Christmas paraphernalia while trick-or-treaters were still running door-to-door. Holiday ads flooded our inboxes the second we reached November 1st. The festive...
Holiday Marketing 101
Between untangling those endless strands of twinkle lights, decorating the tree, and finding the right playlist, your business’s holiday marketing basically does itself through the end of the year, right? Don't worry; we get it! But unfortunately for you, Santa and...
Online Marketing for Beginners: Seven Digital Marketing Tips for Small Businesses
Trying to craft a digital marketing strategy can be challenging. After all, digital marketing incorporates so many different aspects of the online world. However, it's important to remember that your small business doesn't need to cover every single area of digital...
Why Content Marketing is So Important
Let’s face it; your clients are media savvy. These days they have to be! And on this journey to becoming media savvy, they pretty much have learned to tune out any advertising that comes their way. These days they can fast-forward through commercials. They listen to...
Do My Likes and Shares Lead to Sales?
As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...
Five Tips for Marketing During a Pandemic
If you're a business trying to figure out how to stay open during the pandemic and then be okay after it is over, you are not alone. Thousands of companies throughout the world are feeling overwhelmed and threatened due to the worldwide economic shutdown. Still, there...