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Copywriting 101: Six Traits of Quality Copywriting

Copywriting 101: Six Traits of Quality Copywriting

Quality copy builds credibility with your audience, increases conversion rates, improves Search Engine Optimization (SEO), and places you at an advantage over your competitors. You may know creative copy when you read it, but what outline can you consistently use to...

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Holiday Marketing 101

Holiday Marketing 101

Between untangling those endless strands of twinkle lights, decorating the tree, and finding the right playlist, your business’s holiday marketing basically does itself through the end of the year, right? Don't worry; we get it! But unfortunately for you, Santa and...

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Understanding Your Buyer’s Journey: The Three Phases

Understanding Your Buyer’s Journey: The Three Phases

We do it every day: at grocery stores, online, even sometimes from our office computers. Everyone makes purchases, whether you're shopping for a new cell phone or a favorite brand of milk at your local market. The question is, how often do you really take the time to...

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Why Content Marketing is So Important

Why Content Marketing is So Important

Let’s face it; your clients are media savvy. These days they have to be! And on this journey to becoming media savvy, they pretty much have learned to tune out any advertising that comes their way. These days they can fast-forward through commercials. They listen to...

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What is Outcome Marketing and Why is it Important?

What is Outcome Marketing and Why is it Important?

Newton’s third law of physics tells that there is an equal and opposite reaction for every action. But that fact doesn’t just belong in scientific discussions. In fact, you probably see it applied more times in one day than you even realize! Believe it or not, that...

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Wilmington Dermatology Center

Wilmington Dermatology Center

Wilmington Dermatology Center is one of the leading dermatology practices in North Carolina, offering a full range of general, surgical, and cosmetic services. In addition to providing access to these procedures, the practice and its staff, led by well-respected...

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Do My Likes and Shares Lead to Sales?

Do My Likes and Shares Lead to Sales?

As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...

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Dumay Gorham

Dumay Gorham

Dumay Gorham is a Wilmington, NC-based artist who utilizes a variety of metals and finishing techniques to make innovative and creative metal sculptures. Specializing in custom metal designs and fabrication, Gorham also uses copper, brass, steel, and stainless steel...

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5 Ways to Automatically Improve Blog Posts

5 Ways to Automatically Improve Blog Posts

At first glance, writing blog posts seems like a simple task. You pick a topic, maybe do some research, then type it up and put it out there. Right? At the risk of outing ourselves here, those are the bare bones of creating and nurturing blog posts. But those steps...

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