If you're dabbling in the world of digital advertising, you've likely realized that creating PPC campaigns that draw attention AND drive real results can feel like searching for a needle in a haystack. It’s more than simply putting an ad out into the ether. For an...
Blog > Digital Strategy
Website Design: 5 Tips for a Homepage that Converts
In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present, they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
Top 5 Tips For Converting Users With Your Homepage
In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present; they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
Seven Crucial Marketing Resolutions for 2022
As we approach 2022, many consider starting new, healthy habits as our new year's resolution. Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing,...
Six Holiday Marketing Ideas for Your Small Business
The holiday season is a crucial time for many small businesses, and though you may not have the resources of a large business, you can still capitalize on the most joyous season of the year! If your business marketing strategies are solid, they can go a long way...
5 Holiday Marketing Tips to Use This Season
For most businesses, the holiday season is the busiest time of year. Whether it's creating brand awareness with fresh, new holiday marketing campaigns, cleaning up your landing pages, or finding new ways to target a new demographic and everything in between, the list...
7 Holiday Promotion and Marketing Campaign Ideas
We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...
Marketing Trends to Watch as We Approach the Holidays
As companies prepare for the rollercoaster of holidays that mark the end of the year, it is crucial to outline some of the marketing trends that will be helpful. However, if you haven’t already integrated any of these marketing trends into your strategy, you are not...
Breaking Through the Noise to Communicate Your Brand
You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...
Creating a Social Media Strategy in 6 Easy Steps
A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...