More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...
Social Media Marketing
Curating a Solid Social Media Strategy: It Starts with Goals
Implementing a solid social media strategy for a business isn’t as easy as it sounds. Depending on client goals, the scope of social networks, and overall budget, we could suggest anything from content creation and general engagement to advertising campaigns and...
10 Ways to Improve Event Marketing with Social Media
There was a time when advertising an upcoming event, whether it was an annual conference, a half marathon, or a grand opening, used to be pretty straightforward. Print up some fliers, maybe get a spot on the local radio station, send out a few mailers, and hope...
The Power of Influencer Marketing
Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...
5 Holiday Marketing Tips to Use This Season
For most businesses, the holiday season is the busiest time of year. Whether it's creating brand awareness with fresh, new holiday marketing campaigns, cleaning up your landing pages, or finding new ways to target a new demographic and everything in between, the list...
7 Holiday Promotion and Marketing Campaign Ideas
We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...
Creating a Social Media Strategy in 6 Easy Steps
A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...
Email Marketing: The Dos and Don’ts
Email marketing, while sometimes banished to the bottom of the priority list in favor of flashy social media campaigns or other marketing strategies, is far from irrelevant. The truth is, even in 2021, some have not yet mastered the art of constructing an informative...
Tips for Improving Your Products Story on Social Media
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...
SAMM Properties Video Content
SAMM Properties, based out of Wilmington, NC, is a real estate development company experienced in commercial condominium real estate focusing on Class A Office and Retail Space. They are the market leader in commercial office and retail condominium space, and for...
Wells Insurance Marketing Materials
There's something special about a company that continues to thrive after four generations and 100 years. Wells Insurance Agency has a long-standing reputation built by helping their customers the right way—the Wells way. Not all insurance companies are created equal,...
Nine Benefits of Facebook Ads
There are many benefits that your business can reap by utilizing Facebook ads. Like most ads on social media platforms, Facebook advertising can greatly add to your marketing strategy. From acquiring new customers to building better brand awareness, Facebook ads can...
Natural Sanitizing Solutions
Natural Sanitizing Solutions is a professional disinfection service company headquartered in Wilmington, North Carolina. Now more than ever, they believe disinfecting indoor environments should be done with naturally occurring ingredients that are better for people,...
How Setting Marketing Goals Can Help You Find Success
Goals are an essential component of your marketing strategy. They set the direction for what needs to happen for your product or service to perform well in their market. In addition, they are the foundation of the plan you build to help you get there. Unfortunately,...
How to Choose the Right Social Media Platforms for Your Business
There are many social media platforms available. From all the most popular ones like Facebook and Twitter to others on the rise, such as Snapchat and TikTok. But how do you know which platforms will provide the best return on investment for your business? Fortunately,...
Five Winning SEO Strategies
Search engine optimization (SEO) is a marketing technique used to assure that customers searching for a product or service can easily find a company's website. Just as a physical location is essential for brick-and-mortar businesses, search engine rankings are...
Copywriting 101: Six Traits of Quality Copywriting
Quality copy builds credibility with your audience, increases conversion rates, improves Search Engine Optimization (SEO), and places you at an advantage over your competitors. You may know creative copy when you read it, but what outline can you consistently use to...
CTS – Cincinnati Thermal Spray
CTS is a powerful ally in the fight against the destruction of essential parts with decades of hands-on experience and proven success.Their focus is on high-quality thermal spray coatings to protect important mechanisms and components within the industries of...
Holiday Marketing 101
Between untangling those endless strands of twinkle lights, decorating the tree, and finding the right playlist, your business’s holiday marketing basically does itself through the end of the year, right? Don't worry; we get it! But unfortunately for you, Santa and...
Understanding Your Buyer’s Journey: The Three Phases
We do it every day: at grocery stores, online, even sometimes from our office computers. Everyone makes purchases, whether you're shopping for a new cell phone or a favorite brand of milk at your local market. The question is, how often do you really take the time to...
Online Marketing for Beginners: Seven Digital Marketing Tips for Small Businesses
Trying to craft a digital marketing strategy can be challenging. After all, digital marketing incorporates so many different aspects of the online world. However, it's important to remember that your small business doesn't need to cover every single area of digital...
Why Content Marketing is So Important
Let’s face it; your clients are media savvy. These days they have to be! And on this journey to becoming media savvy, they pretty much have learned to tune out any advertising that comes their way. These days they can fast-forward through commercials. They listen to...
What is Outcome Marketing and Why is it Important?
Newton’s third law of physics tells that there is an equal and opposite reaction for every action. But that fact doesn’t just belong in scientific discussions. In fact, you probably see it applied more times in one day than you even realize! Believe it or not, that...
Do My Likes and Shares Lead to Sales?
As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...
5 Ways to Automatically Improve Blog Posts
At first glance, writing blog posts seems like a simple task. You pick a topic, maybe do some research, then type it up and put it out there. Right? At the risk of outing ourselves here, those are the bare bones of creating and nurturing blog posts. But those steps...
Sage Island is Open and Our Team is Here for You
In light of the coronavirus and today's evolving world and workforce, the Sage Island team is entering a new chapter. In an attempt to accommodate our employees and ensure our team's safety, our fantastic group of castaways is transitioning into a fully remote style...
Six Ways to Maintain a Connection in the New Virtual Workplace
Because of COVID, many companies are implementing a virtual workplace, and thankfully, working from home has many benefits. For example, more time with family and friends, avoiding long commutes, increased flexibility, and higher productivity. But for all its perks,...
5 Secrets to Creating Content that Resonates
Getting traffic to your content is one thing, but getting people to stick around, actually read it, and then get it to resonate is virtually impossible these days. Creating content that resonates with your audience is continuously discussed, but finding that elusive...
Historic Wilmington Foundation
The Historic Wilmington Foundation is a historic preservation nonprofit with a mission to preserve and protect the history of New Hanover, Pender, and Brunswick counties. For nearly a decade, the foundation has trusted Sage Island with various branding and digital...
South Beach Grill
As one of Wrightsville Beach’s staples, South Beach Grill knows the value of staying local and giving the people what they want. The restaurant has long held a stellar reputation for coastal delicacies and Southern comfort food, melding flavors to create the perfect...
Eight Signs That It’s Time to Outsource Your Marketing
When running a bustling business, many managers are determined to handle it all themselves. However, managing a marketing strategy is a multifaceted responsibility that requires teamwork, creativity, and consistency. And while most of us have the best of intentions,...
Designing a Logo for Kristen Dunn
Kristen Dunn is a full-service real estate company specializing in coastal properties in the Wilmington area with a focus on Carolina Beach. The Kristen Dunn team is known for its boutique-style real estate approach, which means individualized customer service that is...
The New Normal That No One Wanted and Six Questions to Ask Yourself to Get Through It
These are chaotic times that no one could have predicted. Some brands had to make swift decisions and completely alter their business models, while others had to refocus their brand messaging entirely, and many companies have had to do both. As a full-service...
Designing a Logo for Fiore Fine Flowers
Fiore Fine Flowers’ passion for style and inspirational designs make them a premier full-service florist in Wilmington, North Carolina. Fiore’s expert designers are all about chic and elegant style. They stay on top of the current design trends and a supply plethora...
Carolina Star Safety
Carolina Star Safety Conference Inc. is a nonprofit organization that offers and promotes education about safety and health best practices in the workplace. The leaders recognized the need for modern and relevant safety information throughout the state of North...
5 Questions to Help Launch Your Marketing Campaign
There are countless ways to get the word out about your latest killer idea: social media, traditional mailers, email, digital advertising… and the list goes on. But with all of these alternatives comes a whole other issue. Which methods do you employ, and how do you...
5 Instagram Mistakes Everyone Makes (And How to Avoid Them)
By now, you’re probably aware that Instagram can be an integral part of your social media strategy. Maybe you’ve even created an Instagram account for your business, and have been snapping photos, adding filters, and using hashtags like a pro. While there’s a lot...
Why Your Business Needs A Google+ Page
A few years ago, when Google rolled out its own social network, Google+, there were a few eye rolls. Many people saw the move as a desperate attempt to compete with social media giants Facebook and Twitter. While engagement on the network has been low for individuals...
The Importance of Establishing Social Media Goals & Measuring Success
Social media is changing on all fronts. Every day, every minute. Social media isn’t what it was yesterday, and it definitely isn’t what it used to be a few years ago. Like you and your business, social institutions are looking to get ahead. They anticipate trends and...
6 Ways to Make the Most of User-Generated Content
The rise of mobile technology has allowed users to actively gather, evaluate, and share information online. Social media platforms constantly provide space for consumers to communicate and discuss purchasing experiences more freely and openly than ever before....